







Research and consulting with depth and vision
By combining analytical clarity with human intuition, we create insights that provide guidance and have a real impact.
Guaranteed verified quality
Our quality management systems are certified by DEKRA in accordance with ISO 9001:2015 (quality management systems), DIN ISO 20252:2019 (international quality standard for market, opinion, and social research), and ISO/IEC 27001:2022 (international standard for information security). For you, this means regularly audited quality that you can rely on.



mac and rc become essentiq
In October 2025, management consult Dr. Eisele und Dr. Noll und rc – research & consulting will merge under one brand: essentiq. Our new name reflects what drives us: delivering essential insights, intelligent research, and personalised advice that are crucial to your success.

essentiq in figures
Solutions
We are experts in both explicit and implicit methods and have extensive experience in qualitative market research. Through our collaboration with leading field partners, we operate worldwide. Each year, we conduct over 2,000,000 interviews worldwide (CATI, CAWI, CAPI, F2F, paper-based and group interviews).
CX & Loyalty
Systematic management of customer satisfaction and loyalty
Brand & Communication
Systematic brand and communication management
Product, Innovations & Pricing
Systematic product and pricing management
Market & Target Group
Systematic customer insights
Technology
Systematic AI-based research technology
Consulting & Strategy
Systematic empirically based consulting
Selected industries
We conduct research and provide consultancy services across a wide range of industries in both the B2C and B2B sectors. Our experts provide intelligent and first-class answers to your questions.
Automotive
Education
Chemicals
Energy
Finance
FMCG / Healthcare
High Tech
Retail
Telecommunications
Tourism
Transport & Logistics
Associations
Insurance
Selection of our clients



About us
Our goal is to deliver real value through in-depth analysis, strategic foresight, and practical advice. Our experts will support you throughout the entire process, from the initial project idea to providing detailed recommendations for action. We ensure that the research results are always embedded in your business context, enabling you to make the best decisions.