{"id":1970,"date":"2026-01-19T08:07:46","date_gmt":"2026-01-19T07:07:46","guid":{"rendered":"https:\/\/www.essentiq.de\/?page_id=1970"},"modified":"2026-03-25T13:44:07","modified_gmt":"2026-03-25T12:44:07","slug":"product-innovations-pricing","status":"publish","type":"page","link":"https:\/\/www.essentiq.de\/en\/solutions\/product-innovations-pricing\/","title":{"rendered":"Product, innovations &#038; pricing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1970\" class=\"elementor elementor-1970 elementor-1239\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-546b51e title__solutions large e-flex e-con-boxed e-con e-parent\" data-id=\"546b51e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3457792 elementor-widget elementor-widget-heading\" data-id=\"3457792\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Systemic product &amp; pricing management<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3474a96 title__solutions__icon elementor-widget elementor-widget-image\" data-id=\"3474a96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"585\" height=\"321\" src=\"https:\/\/www.essentiq.de\/wp-content\/uploads\/2026\/02\/icon-innovation.svg\" class=\"attachment-full size-full wp-image-1916\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fe44e2 title bg-yellow keyvisual-updown solutions__title e-flex e-con-boxed e-con e-parent\" data-id=\"3fe44e2\" data-element_type=\"container\" data-e-type=\"container\" id=\"toTop\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7d4f16 text-center hashtags elementor-widget elementor-widget-text-editor\" data-id=\"f7d4f16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Systemic product &amp; pricing management<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3070d55 e-con-full e-flex e-con e-child\" data-id=\"3070d55\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b7427b elementor-widget elementor-widget-button\" data-id=\"4b7427b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#iq-concept\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">iq\/concept<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8376857 elementor-widget elementor-widget-button\" data-id=\"8376857\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#iq-value\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">iq\/value<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a2e517 elementor-widget elementor-widget-button\" data-id=\"5a2e517\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#iq-conjoint\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">iq\/conjoint<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1232c1 elementor-widget elementor-widget-button\" data-id=\"b1232c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#iq-maxdiff\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">iq\/maxdiff<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5e31e keyvisual__animated elementor-align-center elementor-widget elementor-widget-global elementor-global-1090 elementor-widget-lottie\" data-id=\"9d5e31e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.essentiq.de\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/251209_ES_Keyvisual-Animation_Negativ.json&quot;,&quot;id&quot;:1089,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;loop&quot;:&quot;yes&quot;,&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7c484f narrow solutions__detail e-flex e-con-boxed e-con e-parent\" data-id=\"e7c484f\" data-element_type=\"container\" data-e-type=\"container\" id=\"iq-concept\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-405e41e elementor-widget elementor-widget-text-editor\" data-id=\"405e41e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong>iq\/concept<sup>\u00a9<\/sup><\/strong><br \/>Knowing what tomorrow&#8217;s customers want<\/h3><p>Failure rates for new product launches range from 30% to 90%, depending on the industry. The main reason: completely overestimated market potential. iq\/concept<sup>\u00a9<\/sup> offers a sophisticated and field-tested set of tools, from assessing general market opportunities to conducting detailed analyses of the market potential for specific product\/price combinations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e033b09 e-con-full e-flex e-con e-child\" data-id=\"e033b09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99611ed elementor-widget elementor-widget-text-editor\" data-id=\"99611ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Your benefits<\/h4><ul><li>Valid assessment of market potential<\/li><li>Determination of the importance of individual product features<\/li><li>Assessment of willingness to pay, price thresholds, etc.<\/li><li>Identification of relevant target groups<\/li><li>Reduction of the risk of failure when launching new products<\/li><li>Derivation of optimization opportunities for existing concepts<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c444d1b elementor-widget elementor-widget-image\" data-id=\"c444d1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.essentiq.de\/wp-content\/uploads\/2026\/03\/iq_concept-1024x1024.jpg\" class=\"attachment-large size-large wp-image-1917\" alt=\"\" srcset=\"https:\/\/www.essentiq.de\/wp-content\/uploads\/2026\/03\/iq_concept-1024x1024.jpg 1024w, https:\/\/www.essentiq.de\/wp-content\/uploads\/2026\/03\/iq_concept-300x300.jpg 300w, https:\/\/www.essentiq.de\/wp-content\/uploads\/2026\/03\/iq_concept-150x150.jpg 150w, https:\/\/www.essentiq.de\/wp-content\/uploads\/2026\/03\/iq_concept-768x768.jpg 768w, https:\/\/www.essentiq.de\/wp-content\/uploads\/2026\/03\/iq_concept-1536x1536.jpg 1536w, https:\/\/www.essentiq.de\/wp-content\/uploads\/2026\/03\/iq_concept-2048x2048.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f34e09 bg-lightgray narrow solutions__detail e-flex e-con-boxed e-con e-parent\" data-id=\"7f34e09\" data-element_type=\"container\" data-e-type=\"container\" id=\"iq-value\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca740e2 elementor-widget elementor-widget-text-editor\" data-id=\"ca740e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong>iq\/value<sup>\u00a9<\/sup><\/strong><br \/>Knowing the optimal price<\/h3><p>When setting prices, there&#8217;s a risk of either giving away margin or overtaxing customers&#8217; willingness to pay. iq\/value<sup>\u00a9<\/sup> provides information about what customers are truly willing to pay for a product or service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21a9482 e-con-full e-flex e-con e-child\" data-id=\"21a9482\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e14b792 elementor-widget elementor-widget-text-editor\" data-id=\"e14b792\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Your benefits<\/h4><ul><li>Scientifically validated determination of the price-demand function and the optimal price<\/li><li>Psychological pricing based on behavioural economics<\/li><li>Identification of price thresholds<\/li><li>Estimation of realistic sales volumes for alternative pricing and competitive scenarios<\/li><li>Information on willingness to pay for individual product components<\/li><li>Profit maximization through differentiated pricing or price segmentation<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f331ff elementor-widget elementor-widget-image\" data-id=\"3f331ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.essentiq.de\/wp-content\/uploads\/2026\/03\/iq_value-1024x1024.jpg\" class=\"attachment-large size-large wp-image-1920\" alt=\"\" srcset=\"https:\/\/www.essentiq.de\/wp-content\/uploads\/2026\/03\/iq_value-1024x1024.jpg 1024w, https:\/\/www.essentiq.de\/wp-content\/uploads\/2026\/03\/iq_value-300x300.jpg 300w, https:\/\/www.essentiq.de\/wp-content\/uploads\/2026\/03\/iq_value-150x150.jpg 150w, https:\/\/www.essentiq.de\/wp-content\/uploads\/2026\/03\/iq_value-768x768.jpg 768w, https:\/\/www.essentiq.de\/wp-content\/uploads\/2026\/03\/iq_value-1536x1536.jpg 1536w, https:\/\/www.essentiq.de\/wp-content\/uploads\/2026\/03\/iq_value-2048x2048.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67c86a8 narrow solutions__detail e-flex e-con-boxed e-con e-parent\" data-id=\"67c86a8\" data-element_type=\"container\" data-e-type=\"container\" id=\"iq-conjoint\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-548dda7 elementor-widget elementor-widget-text-editor\" data-id=\"548dda7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong>iq\/conjoint<sup>\u00a9<\/sup><\/strong><br \/>Knowing what is really important<\/h3><p>Few modern market research methods provide as much marketing-relevant information as conjoint analysis. It allows for the individual determination of demand preferences and willingness to pay for specific product parameters, enabling segmentation based on this data and the derivation of predictions about the success prospects of alternative product concepts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-746e321 e-con-full e-flex e-con e-child\" data-id=\"746e321\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a74ec9a elementor-widget elementor-widget-text-editor\" data-id=\"a74ec9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Your benefits<\/h4><ul><li>Valid analysis of the importance of selected product features and alternative feature values<\/li><li>Determination of willingness to pay for individual performance parameters<\/li><li>Possibility of market simulation and derivation of price-demand functions<\/li><li>Identification of typical buyer profiles and benefit personas<\/li><li>Target attack analyses<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6941397 elementor-widget elementor-widget-image\" data-id=\"6941397\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.essentiq.de\/wp-content\/uploads\/2026\/03\/iq_conjoint-1024x1024.jpg\" class=\"attachment-large size-large wp-image-1918\" alt=\"\" srcset=\"https:\/\/www.essentiq.de\/wp-content\/uploads\/2026\/03\/iq_conjoint-1024x1024.jpg 1024w, https:\/\/www.essentiq.de\/wp-content\/uploads\/2026\/03\/iq_conjoint-300x300.jpg 300w, https:\/\/www.essentiq.de\/wp-content\/uploads\/2026\/03\/iq_conjoint-150x150.jpg 150w, https:\/\/www.essentiq.de\/wp-content\/uploads\/2026\/03\/iq_conjoint-768x768.jpg 768w, https:\/\/www.essentiq.de\/wp-content\/uploads\/2026\/03\/iq_conjoint-1536x1536.jpg 1536w, https:\/\/www.essentiq.de\/wp-content\/uploads\/2026\/03\/iq_conjoint.jpg 1815w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce817c2 bg-yellow narrow solutions__detail e-flex e-con-boxed e-con e-parent\" data-id=\"ce817c2\" data-element_type=\"container\" data-e-type=\"container\" id=\"iq-maxdiff\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfdabef elementor-widget elementor-widget-text-editor\" data-id=\"bfdabef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong>iq\/maxdiff<sup>\u00a9<\/sup><\/strong><br \/>Knowing what is important to customers<\/h3><p>In marketing, one often faces the question of which performance components are truly important from the customer&#8217;s perspective. Especially when many aspects could be relevant, iq\/maxdiff<sup>\u00a9<\/sup> enables a tradeoff-based valid ranking.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc638b7 e-con-full e-flex e-con e-child\" data-id=\"cc638b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc41971 elementor-widget elementor-widget-text-editor\" data-id=\"fc41971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Your benefits<\/h4><ul><li>Valid ranking even with a large number of criteria<\/li><li>Simple query technique<\/li><li>Interval-scaled results<\/li><li>Possibility for segment-specific analyses<\/li><li>Derivation of need personas<\/li><li>Flexibly combinable with any survey method (CATI, CAPI, CAWI, etc.)<\/li><li>Fast, clear and efficient survey results<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fdc0e1 elementor-widget elementor-widget-image\" data-id=\"3fdc0e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.essentiq.de\/wp-content\/uploads\/2026\/03\/iq_maxdiff.jpg\" class=\"attachment-large size-large wp-image-1919\" alt=\"\" srcset=\"https:\/\/www.essentiq.de\/wp-content\/uploads\/2026\/03\/iq_maxdiff.jpg 1000w, https:\/\/www.essentiq.de\/wp-content\/uploads\/2026\/03\/iq_maxdiff-300x300.jpg 300w, https:\/\/www.essentiq.de\/wp-content\/uploads\/2026\/03\/iq_maxdiff-150x150.jpg 150w, https:\/\/www.essentiq.de\/wp-content\/uploads\/2026\/03\/iq_maxdiff-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c49052e e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"c49052e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e5144c text-center elementor-widget elementor-widget-text-editor\" data-id=\"9e5144c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Selected industries<\/h2><p>We conduct research and provide consulting services across a wide range of industries \u2013both in B2C and B2B. Our experts deliver intelligent answers to your questions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7da0544 branchen branchen__carousel elementor-pagination-type-bullets elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-loop-carousel\" data-id=\"7da0544\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:809,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:60,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t<style id=\"loop-809\">.elementor-809 .elementor-element.elementor-element-787937f{--display:flex;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-809 .elementor-element.elementor-element-e21a195{text-align:center;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"809\" class=\"elementor elementor-809 swiper-slide e-loop-item e-loop-item-2017 post-2017 branche type-branche status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-787937f branchen branchen__wrapper e-flex e-con-boxed e-con e-parent\" data-id=\"787937f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81ffa3b branchen__image elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"81ffa3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"155\" height=\"155\" src=\"https:\/\/www.essentiq.de\/wp-content\/uploads\/2025\/09\/Verband.svg\" class=\"attachment-large size-large wp-image-547\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e21a195 branchen__headline elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"e21a195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Associations<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"809\" class=\"elementor elementor-809 swiper-slide e-loop-item e-loop-item-2007 post-2007 branche type-branche status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-787937f branchen branchen__wrapper e-flex e-con-boxed e-con e-parent\" data-id=\"787937f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81ffa3b branchen__image elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"81ffa3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"155\" height=\"155\" src=\"https:\/\/www.essentiq.de\/wp-content\/uploads\/2025\/09\/Automotive.svg\" class=\"attachment-large size-large wp-image-536\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e21a195 branchen__headline elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"e21a195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Automotive<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"809\" class=\"elementor elementor-809 swiper-slide e-loop-item e-loop-item-2009 post-2009 branche type-branche status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-787937f branchen branchen__wrapper e-flex e-con-boxed e-con e-parent\" data-id=\"787937f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81ffa3b branchen__image elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"81ffa3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"155\" height=\"155\" src=\"https:\/\/www.essentiq.de\/wp-content\/uploads\/2025\/09\/Chemie.svg\" class=\"attachment-large size-large wp-image-538\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e21a195 branchen__headline elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"e21a195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Chemicals<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"809\" class=\"elementor elementor-809 swiper-slide e-loop-item e-loop-item-2008 post-2008 branche type-branche status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-787937f branchen branchen__wrapper e-flex e-con-boxed e-con e-parent\" data-id=\"787937f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81ffa3b branchen__image elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"81ffa3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"155\" height=\"155\" src=\"https:\/\/www.essentiq.de\/wp-content\/uploads\/2025\/09\/Bildung.svg\" class=\"attachment-large size-large wp-image-537\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e21a195 branchen__headline elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"e21a195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Education<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"809\" class=\"elementor elementor-809 swiper-slide e-loop-item e-loop-item-2010 post-2010 branche type-branche status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-787937f branchen branchen__wrapper e-flex e-con-boxed e-con e-parent\" data-id=\"787937f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81ffa3b branchen__image elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"81ffa3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"155\" height=\"155\" src=\"https:\/\/www.essentiq.de\/wp-content\/uploads\/2025\/09\/Energie.svg\" class=\"attachment-large size-large wp-image-539\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e21a195 branchen__headline elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"e21a195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Energy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"809\" class=\"elementor elementor-809 swiper-slide e-loop-item e-loop-item-2011 post-2011 branche type-branche status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-787937f branchen branchen__wrapper e-flex e-con-boxed e-con e-parent\" data-id=\"787937f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81ffa3b branchen__image elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"81ffa3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"155\" height=\"155\" src=\"https:\/\/www.essentiq.de\/wp-content\/uploads\/2025\/09\/Finanzen.svg\" class=\"attachment-large size-large wp-image-540\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e21a195 branchen__headline elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"e21a195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Finance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26d9958 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"26d9958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.essentiq.de\/en\/industries\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">show all industries<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79033ce e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"79033ce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8b0b15 text-center elementor-widget elementor-widget-text-editor\" data-id=\"a8b0b15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>All solutions<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75b08d4 elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-loop-carousel\" data-id=\"75b08d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:2079,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t<style id=\"loop-2079\">.elementor-2079 .elementor-element.elementor-element-ea4703e{--display:flex;--justify-content:flex-start;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-2079 .elementor-element.elementor-element-db56903{margin:0px 0px calc(var(--kit-widget-spacing, 0px) + 25px) 0px;}.elementor-2079 .elementor-element.elementor-element-7b251c4{margin:0px 0px calc(var(--kit-widget-spacing, 0px) + 60px) 0px;}\/* Start custom CSS for button, class: .elementor-element-e4a411f *\/.elementor-2079 .elementor-element.elementor-element-e4a411f {position:absolute;bottom:20px;}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2079\" class=\"elementor elementor-2079 elementor-770 elementor-770 swiper-slide e-loop-item e-loop-item-2056 post-2056 loesung type-loesung status-publish hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-ea4703e solutions__grid__wrapper e-flex e-con-boxed e-con e-parent\" data-id=\"ea4703e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db56903 solutions__headline elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"db56903\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CX &#038; loyalty<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b251c4 solutions__content elementor-widget elementor-widget-theme-post-content\" data-id=\"7b251c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t\t<p>Systemic customer satisfaction &amp; loyalty management<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4a411f solutions__button elementor-widget elementor-widget-button\" data-id=\"e4a411f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.essentiq.de\/en\/solutions\/cx-loyalty\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2079\" class=\"elementor elementor-2079 elementor-770 elementor-770 swiper-slide e-loop-item e-loop-item-2057 post-2057 loesung type-loesung status-publish hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-ea4703e solutions__grid__wrapper e-flex e-con-boxed e-con e-parent\" data-id=\"ea4703e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db56903 solutions__headline elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"db56903\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand &#038; communication<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b251c4 solutions__content elementor-widget elementor-widget-theme-post-content\" data-id=\"7b251c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t\t<p>Systemic brand &amp; communication management<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4a411f solutions__button elementor-widget elementor-widget-button\" data-id=\"e4a411f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.essentiq.de\/en\/solutions\/brand-communication\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2079\" class=\"elementor elementor-2079 elementor-770 elementor-770 swiper-slide e-loop-item e-loop-item-2058 post-2058 loesung type-loesung status-publish hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-ea4703e solutions__grid__wrapper e-flex e-con-boxed e-con e-parent\" data-id=\"ea4703e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db56903 solutions__headline elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"db56903\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Product, innovations &#038; pricing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b251c4 solutions__content elementor-widget elementor-widget-theme-post-content\" data-id=\"7b251c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t\t<p>Systemic product &amp; pricing management<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4a411f solutions__button elementor-widget elementor-widget-button\" data-id=\"e4a411f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.essentiq.de\/en\/solutions\/product-innovations-pricing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2079\" class=\"elementor elementor-2079 elementor-770 elementor-770 swiper-slide e-loop-item e-loop-item-2059 post-2059 loesung type-loesung status-publish hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-ea4703e solutions__grid__wrapper e-flex e-con-boxed e-con e-parent\" data-id=\"ea4703e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db56903 solutions__headline elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"db56903\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Market &#038; target group<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b251c4 solutions__content elementor-widget elementor-widget-theme-post-content\" data-id=\"7b251c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t\t<p>Systemic customer &amp; employee insights<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4a411f solutions__button elementor-widget elementor-widget-button\" data-id=\"e4a411f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.essentiq.de\/en\/solutions\/market-target-group\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2079\" class=\"elementor elementor-2079 elementor-770 elementor-770 swiper-slide e-loop-item e-loop-item-2060 post-2060 loesung type-loesung status-publish hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-ea4703e solutions__grid__wrapper e-flex e-con-boxed e-con e-parent\" data-id=\"ea4703e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db56903 solutions__headline elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"db56903\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Technology<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b251c4 solutions__content elementor-widget elementor-widget-theme-post-content\" data-id=\"7b251c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t\t<p>Systemic AI-based research technology<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4a411f solutions__button elementor-widget elementor-widget-button\" data-id=\"e4a411f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.essentiq.de\/en\/solutions\/technology\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2079\" class=\"elementor elementor-2079 elementor-770 elementor-770 swiper-slide e-loop-item e-loop-item-2061 post-2061 loesung type-loesung status-publish hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-ea4703e solutions__grid__wrapper e-flex e-con-boxed e-con e-parent\" data-id=\"ea4703e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db56903 solutions__headline elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"db56903\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consulting &#038; strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b251c4 solutions__content elementor-widget elementor-widget-theme-post-content\" data-id=\"7b251c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t\t<p>Systemic empirically based consulting<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4a411f solutions__button elementor-widget elementor-widget-button\" data-id=\"e4a411f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.essentiq.de\/en\/solutions\/consulting-strategy\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6594637 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6594637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.essentiq.de\/en\/solutions\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">show all solutions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f9d685 bg-lightgray form e-flex e-con-boxed e-con e-parent\" data-id=\"1f9d685\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfe2372 text-center form__headline elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"dfe2372\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get in touch!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0224a6 form__formular elementor-invisible elementor-widget elementor-widget-shortcode\" data-id=\"f0224a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f388-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"388\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/1970#wpcf7-f388-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"388\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f388-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"form__wrapper\">\n\t<div class=\"form__left\">\n\t\t<div class=\"form__field\">\n\t\t\t<p><label>Name*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Maren Muster\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"form__field\">\n\t\t\t<p><span id=\"wpcf7-69f0eb84e5077-wrapper\" class=\"wpcf7-form-control-wrap mail-wrap\" style=\"display:none !important; visibility:hidden !important;\"><label for=\"wpcf7-69f0eb84e5077-field\" class=\"hp-message\">Please leave this field empty.<\/label><input id=\"wpcf7-69f0eb84e5077-field\"  class=\"wpcf7-form-control wpcf7-text\" type=\"text\" name=\"mail\" value=\"\" size=\"40\" tabindex=\"-1\" autocomplete=\"new-password\" \/><\/span><label>Email*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"muster@beispiel.de\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"form__field\">\n\t\t\t<p><label>Phone*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"phone\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"030 12345678\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"form__right\">\n\t\t<p><label>Your message<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Your message\" name=\"your-message\"><\/textarea><\/span> <\/label>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<div class=\"form__bottom\">\n\t<div class=\"form__upload\">\n\t\t<p><strong>Attach documents (e.g. tender documents)<\/strong><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"anlagen\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-drag-n-drop-file d-none\" aria-invalid=\"false\" type=\"file\" multiple=\"multiple\" data-name=\"anlagen\" data-type=\"jpg|png|pdf|doc|docx\" data-limit=\"1000000\" data-id=\"388\" data-version=\"free version 1.3.9.6\" accept=\".jpg, .png, .pdf, .doc, .docx\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"form__dsgvo\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"dsgvo\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"dsgvo\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I have read and understood the <a style=\"color:#000;text-decoration:underline\" href=\"\/en\/privacy\/\">privacy policy<\/a> and agree to the transmission, processing, and storage of my personal data by essentiq.<\/span><\/label><\/span><\/span><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e3223e totop elementor-widget elementor-widget-image\" data-id=\"1e3223e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toTop\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"41\" height=\"41\" src=\"https:\/\/www.essentiq.de\/wp-content\/uploads\/2026\/02\/backtotop.svg\" class=\"attachment-full size-full wp-image-1855\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Systemic product &amp; pricing management Systemic product &amp; pricing management iq\/concept iq\/value iq\/conjoint iq\/maxdiff iq\/concept\u00a9Knowing what tomorrow&#8217;s customers want Failure rates for new product launches range from 30% to 90%, depending on the industry. The main reason: completely overestimated market potential. iq\/concept\u00a9 offers a sophisticated and field-tested set of tools, from assessing general market opportunities [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1940,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1970","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product, innovations &amp; pricing - essentiq.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.essentiq.de\/en\/solutions\/product-innovations-pricing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product, innovations &amp; pricing - essentiq.\" \/>\n<meta property=\"og:description\" content=\"Systemic product &amp; pricing management Systemic product &amp; pricing management iq\/concept iq\/value iq\/conjoint iq\/maxdiff iq\/concept\u00a9Knowing what tomorrow&#8217;s customers want Failure rates for new product launches range from 30% to 90%, depending on the industry. 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