Opportunities and trends for your industry
We provide research and consulting services across a wide range of industries – both in B2C and B2B. Our experts deliver intelligent answers to your questions.
Selected industries
Associations
Market research and consulting expertise for associations, chambers of commerce, and other interest groups. Our insights create transparency regarding market developments, trends and the expectations and needs of target groups, members and stakeholders.
Automotive
Our automotive expertise covers the entire value chain, combining market, customer and technology perspectives to create a reliable foundation for sustainable growth, innovation decisions and successful transformation.
Chemicals
Our chemical expertise encompasses the entire chemical industry, from basic chemicals and specialty chemicals to application-oriented solutions. Our approach combines technological depth with market-oriented insights, creating a solid foundation for sustainable growth and long-term competitiveness.
Education
In the education sector, we combine the perspectives of students, teachers, staff and stakeholders and support strategic decisions in the areas of study offerings, pricing, quality assurance, communication, satisfaction and organizational development.
Energy
With years of experience and empirically sound analyses, we support energy suppliers, network operators and market participants in strategic decisions, customer satisfaction and retention, product and price optimization as well as transformation and innovation processes. This includes topics ranging from commodities and renewable energies to new business models and regulatory compliance.
Finance
Based on our financial expertise, we analyze customer needs, market and competitive dynamics as well as product and communication strategies, and create a solid foundation for sustainable growth.
FMCG / healthcare
We supported well-known FMCG and healthcare companies in optimizing brand, product and communication strategies, assessing consumer and patient needs and making innovation and market launch decisions.
High tech
Market research and consulting expertise in the high-tech sector – from building services engineering and IT to electronics and complex technology solutions. We support the analysis of customer requirements and market potential as well as the strategic positioning of products and services requiring explanation in dynamic, innovation-driven markets.
Insurance
We support decisions on customer needs, product and tariff strategies, service quality, digitalization and brand and sales strategies in a highly regulated and competitive market – based on sophisticated research and consulting
Retail
With our expertise in the field of brick-and-mortar and digital retail, we support with assortment, pricing and promotion strategies, the optimization of customer experience and omnichannel approaches, as well as with location and format decisions.
Telecommunications
As a long-standing partner for service and network providers as well as digital platforms, we provide a solid foundation for decisions regarding customer needs, tariff and product strategies, service quality, brand positioning and acceptance of new technologies.
Tourism
Our tourism expertise encompasses guest satisfaction, potential, target groups, brand positioning, communication tracking as well as price, product and service optimization. We conduct research and provide consulting services for tour operators, hotels, leisure and cultural providers, transport companies, etc.
Selection of our clients
We conduct research worldwide for our clients in 50+ countries
»Based on our many years of industry expertise, we conduct targeted research with the necessary background knowledge thus delivering real added value.«
Ingo Sander, managing director
Solutions
We guide you from the initial research question to the final strategy. As experts in quantitative and qualitative research, we conduct more than 2 million interviews worldwide each year.