Market & target group
iq/explore©
Knowing how to look deep into the consumer’s mind
Simply determining numerical values, measures and key figures and deriving statements about structures, frequencies and quantitatively quantifiable differences, is often insufficient as a basis for successful market development. Whenever it is necessary to explore the full depth of a topic qualitatively, iq/explore© provides a suitable qualitative toolkit.
Your benefits
- In-depth psychological exploration of the motives, reasons, attitudes, etc. of target groups and stakeholders
- Implementation through in-depth psychological individual interviews and focus groups
- Capture of pre- or unconscious experiential and meaning-making structures
- Understanding of relevant psychological phenomena and their influence on concrete everyday and consumer behaviour
iq/ux©
Kowning the user experience
User-centricity is a key success factor for superior products and services. iq/ux© offers the opportunity to explore the motivations, needs and potential problems of users of a product or service as a basis for human-centered product development and optimization.
Your benefits
- Holistic exploration of user experience using quantitative and qualitative methods
- Valuable and relevant insights for innovation management, product development and strategy
- Integration of creative tools such as design thinking and co-creation
- Cross-category focus on products, software, services, customer experience/customer journeys, etc.
- Rapid prototyping capability
- Coverage of the entire process from prototype to market-ready solution
iq/shopper©
Knowing what happens at the point of sale
iq/shopper© provides deep insights into actual purchasing behavior at the point of sale. By analyzing decision-making processes, perceptions, and barriers along the shopper journey, product assortments, shelf placements, prices, and promotions can be specifically optimized. Based on real behavioral data, this enables targeted optimization of conversion rates, average basket size, and customer satisfaction.
Your benefits
- Insight into purchasing decisions at the point of sale and throughout the shopper journey
- Optimization of product assortment and placement based on real-world behavioral and perceptual data
- Higher conversion rates and larger shopping cart sizes through more effective promotions and communication
- Identification of purchase barriers and drop-off points in the decision-making process
- Data-driven management of POS initiatives
iq/personae©
Knowing what types of customers exist
There is no THE customer. Rather customers have very different motives and needs that cannot be defined by objective structural characteristics. iq/personae© enables an archetypal description of different customer types and their individual customer journeys, providing a concrete picture of these different customer types as a basis for tailored activities along the customer journey.
Your benefits
- Comprehensive research (exploration, validation & quantification) of personas using qualitative and quantitative methods
- Maximum customer focus through personalized customer communication
- Consistent internal customer understanding based on concrete and holistic customer types
- More efficient communication through personalized communication and marketing automation
- Visual representation of personas using set cards
- Support with implementation (e.g. CRM integration)
iq/employee©
Knowing what makes employees satisfied and loyal
Satisfied and motivated employees are a key pillar of successful companies. iq/employee© provides valid insights into the organization and forms the basis for targeted improvements in job satisfaction, employer attractiveness and corporate culture.
Your benefits
- Transparent insights into employee satisfaction, motivation and needs
- A sound basis for managers’ decisions through valid, structured data
- Early detection of risks such as turnover, demotivation, or stress
- Targeted improvement measures for processes, leadership and the work environment
- Strengthening employee retention and engagement through active participation and a feedback culture
Selected industries
We conduct research and provide consulting services across a wide range of industries –both in B2C and B2B. Our experts deliver intelligent answers to your questions.
Associations
Automotive
Chemicals
Education
Energy
Finance
All solutions
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