Systemic product & pricing management

iq/concept^©
Knowing what tomorrow’s customers want

Failure rates for new product launches range from 30% to 90%, depending on the industry. The main reason: completely overestimated market potential. iq/concept^© offers a sophisticated and field-tested set of tools, from assessing general market opportunities to conducting detailed analyses of the market potential for specific product/price combinations.

Your benefits

Valid assessment of market potential
Determination of the importance of individual product features
Assessment of willingness to pay, price thresholds, etc.
Identification of relevant target groups
Reduction of the risk of failure when launching new products
Derivation of optimization opportunities for existing concepts

iq/value^©
Knowing the optimal price

When setting prices, there’s a risk of either giving away margin or overtaxing customers’ willingness to pay. iq/value^© provides information about what customers are truly willing to pay for a product or service.

Your benefits

Scientifically validated determination of the price-demand function and the optimal price
Psychological pricing based on behavioural economics
Identification of price thresholds
Estimation of realistic sales volumes for alternative pricing and competitive scenarios
Information on willingness to pay for individual product components
Profit maximization through differentiated pricing or price segmentation

iq/conjoint^©
Knowing what is really important

Few modern market research methods provide as much marketing-relevant information as conjoint analysis. It allows for the individual determination of demand preferences and willingness to pay for specific product parameters, enabling segmentation based on this data and the derivation of predictions about the success prospects of alternative product concepts.

Your benefits

Valid analysis of the importance of selected product features and alternative feature values
Determination of willingness to pay for individual performance parameters
Possibility of market simulation and derivation of price-demand functions
Identification of typical buyer profiles and benefit personas
Target attack analyses

In marketing, one often faces the question of which performance components are truly important from the customer’s perspective. Especially when many aspects could be relevant, iq/maxdiff^© enables a tradeoff-based valid ranking.

Your benefits

Valid ranking even with a large number of criteria
Simple query technique
Interval-scaled results
Possibility for segment-specific analyses
Derivation of need personas
Flexibly combinable with any survey method (CATI, CAPI, CAWI, etc.)
Fast, clear and efficient survey results

Selected industries

We conduct research and provide consulting services across a wide range of industries –both in B2C and B2B. Our experts deliver intelligent answers to your questions.

Systemic product & pricing management