Technology
iq/ai©
Knowing 2.0
Artificial intelligence is the industrial revolution of the 21st century. Empirical research is constantly revealing new applications. AI-based applications are an integral part of our processes. At the same time, our innovation team monitors the latest developments and pushes their implementation in relevant application areas.
Your benefits
- Integration of AI-supported applications within both quantitative and qualitative research tools
- Predictive pretesting tool for communication optimization
- AI-based verbatim and tonality analysis
- AI-based stimulus generation
- Further application areas: text processing, data protection/anonymization, knowledge management, quality control and assurance
- Continuous evaluation and integration of new and relevant applications
iq/dashboard©
Real-time knowledge
Dynamic decision-making in dynamic markets demands high data availability. iq/dashboards© offer the ability to access data in real time and with maximum depth. The range of services extends from digitized data provision to fully customized solutions.
Your benefits
- Design, setup, operation & maintenance from a single source
- Fully customized design with a focus on design, layout, content, scope, etc.
- Dynamic data visualization with diverse filtering and tracking options
- Individual user rights
- SSL protection
- SSO for direct integration into the internal infrastructure
- Suitable for desktop and mobile devices
- Integration of additional external data sources
- Provision of data files for internal / company dashboards (via API)
iq/driver©
Knowing the key driver
Successful corporate management is measured by economic and non-economic KPIs – key performance indicators. The central question for management is: which measures and areas can most effectively influence the relevant KPIs? iq/driver© provides the answers.
Your benefits
- Sophisticated derivation of potential KPI driver (from customer loyalty driver to new customer acquisition)
- Empirically validated measurement models for KPIs and driver
- Driver analyses at the highest scientific level
- Clear presentation of driver impacts as percentages
- Tools for effective KPI management
Selected industries
We conduct research and provide consulting services across a wide range of industries –both in B2C and B2B. Our experts deliver intelligent answers to your questions.